Motrin Moms: A bug, Not a feature

Posted by on November 18, 2008

A recent comment from me regarding the whole “Motrin Moms” ordeal. Snark FULLY intended..

It’s rather funny how things like this “Motrin moms” issue are viewed as some amazing show of power for social media when in fact it does little more than to show how a few herders can gather their flock, generate false rage, and create a “movement.”

The only thing to come out of this in my opinion is the fact that there are a lot of people out there so very willing to take something so clearly innocuous and blow completely out of proportion using such simple minded interpretations of what was actually said or meant by an ad.

So, when someone asks me, “what’s this social media thing anyway”, there is little to stop me from telling them that its a part of the internet where people who think they are a lot more important than they really are gather around faux celebrities who think they are even more important than the aforementioned group, waste obscene amounts of time and money, and in the end produce no real worthwhile results for society as a whole.

And as much as I enjoy tweeting, facebooking, and scrolling through endless blog entries and comments I’m sorry to say that it’s the damned truth and if “new media” doesn’t watch what they are doing they will quickly find them selves in the exact same position that “old media” is currently facing.

Now, excuse me while I go post this to my blog and tweet about it.

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